Tagged: alba

Unilever looks to buy Jessica Alba s Honest Company

Jessica Alba cashing in on Honest Aggregation Unilever appears to be on a affairs spree. The aggregation is now attractive to buy Jessica Alba s Honest Company, a antecedent accepted to . Jessica Alba cofounded the startup in 2011 as a new affectionate of customer packaged appurtenances company. It fabricated a name for itself by affairs controllable articles like diapers, charwoman aliment and claimed affliction products. Details about a abeyant accretion amount were not anon available. Honest Company, which is based in Santa Monica, was admired at $1.7 billion in August 2015 back it aloft $100 actor from investors. But it s appear up adjoin criticism over the accomplished year about its products ingredients. It s had to about avert its babyish aliment and alike redesign its sunscreen. Related: Walmart buys Jet.com for $3.3 billion to booty on Amazon Unilever (UL ) , the ancestor aggregation to brands like Dove, Axe and Vaseline, is on the cruise in the Los Angeles startup scene. In July, it acquired addition acclaimed L.A. startup — Dollar Shave Club — for $1 billion. If Honest Aggregation does advertise to Unilever, it s addition archetype of a hot startup opting for the M&A avenue instead of activity public. Earlier this year, there were rumors that the aggregation was branch against an IPO. But in May at TechCrunch Disrupt, Alba and arch business administrator Chris Thorne shied abroad from that band of discussion, crumbling to animadversion on the topic. Recode appear aftermost Friday that Honest Aggregation was in accretion talks, and the Wall Street Journal aboriginal appear that Unilever was the abeyant buyer. Honest Aggregation and Unilever did not acknowledge to requests for comment. (New York) Aboriginal appear September 16, 2016: 1:26 PM ET