Tagged: afrobeat

How DJ Moma took Afrobeat to the Guggenheim

P-Square meets Picasso: How DJ Moma took Afrobeat to the Guggenheim


The bouncing sounds of Nigerian awareness P-Square answer throughout the Solomon R. Guggenheim Building in Manhattan, as priceless art hangs on the aerial white walls. Sudanese-born DJ Moma is on the decks, churning out Afrobeats, Caribbean Soca sounds and R&B at Art afterwards Dark, as crowds abase over Picassos and Mondrians continued afterwards the museum s accepted closing hours.Even with the acute all-around success of African music, these scenes are still a aberration in New York s nightlife – let abandoned a world-famous art museum, but that s all changing. Recently, the apple has started to bolt up to African sensibilities. There s been a shift, admitting afore we were aggravating to acclimatize to the western apple and now the western apple is adjusting to us, says Mohamed Hamad, accepted in the industry as DJ Moma.With a DJ career spanning 15 years and residencies at venues all over the city, Moma is confined sounds of the banishment to the boilerplate affair scene. Playing parties for the brand of Drake, Rihanna, Kendrick Lamar, John Fable and J-Cole — he is one of the baddest few in the business to consistently best African music as a accoutrement in his set. Parties accept become absolutely absolute and polarised – all hip-hop, all abode or all EDM [electronic ball music], there s no allowance for a lot of DJ s to comedy around. We chose to stick to our own architecture and aloof comedy everything, he says. Born in Khartoum in 1976, he spent his activity afterward his father s chief job at the United Nations Educational, Scientific and Cultural Organisation (UNESCO) that took the ancestors from Paris to Doha and eventually Queens, New York. My earlier sister, who formed at the United Nations Headquarters in New York, would booty me to parties with her accompany from assignment that came from all-embracing backgrounds. They would consistently comedy songs like Premiere Gaou [by Ivorian Zouglou artists Magic System] and Karolina [by Congolese artisan Awilo Longomba]. Afore the time of afrobeats, these were the African abstract and I got to apprehend them from aboriginal on, he says.A accomplished electrical engineer, Moma spent the abutting thirteen years alternating amid a accumulated day-job and nights spinning with the brand of DJ fable Tony Humphries, Q-Tip from acclaimed rap-group A Tribe Called Quest and Questlove from hip-hop and neo-soul band, the Roots. In 2014 Moma played in Africa for the aboriginal time -djing at a alternation of parties in Dakar, Nairobi, Zanzibar and Dar-es-Salaam, with radio appearances in his birth-place, Khartoum.This move followed the huge success of the signature daytime party, Everyday People, that Moma co-founded with accompany and adolescent East Africans, Brooklyn artistic Saada Ahmed and celebrity chef Roblé Ali.In 2015, they abutting armament with Okay Africa, the better online belvedere for African ability launched by The Roots and Okayplayer, Nairobi and Dakar s DJ Cortega and New York based ambassador Kashaka to host Everyday Afrique.Drawing crowds of 1500 to 2000 people, the rooftop affair is a anniversary of African music and ability – with an bond dress-code of contemporary prints acclamation from the abstemious and Yoruba-inspired body-painting by Nigerian beheld artisan Laolu Senbanjo As displaced Africans, we generally try to digest with our ambiance and the bounded culture. But now, there s this changeabout area associates of the banishment brindled beyond the West are attractive aback to what s accident on the abstemious for influence, flavour, appearance and guidance.