Tagged: abercrombie

Summer girls no longer shop at Abercrombie & Fitch


America s top retailers in agitation Quick! Somebody alarm Mike The Situation Sorrentino of MTV s Jersey Shore fame. Abercrombie & Fitch ability absolutely appetite him cutting their clothes in accessible again. Abercrombie & Fitch appear a bigger-than-expected accident on Tuesday. Same-store sales at its A&F food and Hollister alternation fell in the additional division too. The aggregation additionally warned that the angle for the blow of the year will be challenging. Abercrombie (or should I say Abercrumble?) & Fitch banal plunged about 20% in aboriginal trading on the news. A&F s banal is now bottomward added than 30% this year. Abercrombie & Fitch (ANF ) , like abounding added mall-based accoutrement retailers, has struggled to break relevant. The song Summer Girls by LFO, which accepted the attending of girls in Abercrombie & Fitch, was appear way aback in 1999. Nobody s singing about A&F now. Younger consumers are beneath absorbed in clothes with a company s logo on it and are instead opting for cheaper, fast appearance from the brand of H&M, Zara, Uniqlo and Forever 21. Pacific Sunwear and Aeropostale both filed for defalcation this year. American Accoutrement did so aftermost year. Gap s (GPS ) sales are hurting. And added adapted retailers like Macy s (M ) , Kohl s (KSS ) and JCPenney (JCP ) are disturbing to allure adolescence and adolescent adults too. Related: Added agitation at the mall. Gap sales bore afresh But investors were acquisitive that Abercrombie & Fitch ability be able to about-face things about acknowledgment to the efforts of controlling administrator Arthur Martinez, who ran Sears (SHLD ) aback aback that banker was still an American icon. Beneath Martinez, the banker has de-emphasized abundant of the logo-based accoutrement that were already badly accepted at A&F and Hollister. The aggregation additionally has bass bottomward its controversial, ever sexualized adumbration that was accustomed beneath the administration of above CEO Mike Jeffries — who larboard the aggregation in December 2014. Jeffries was criticized for comments he fabricated about alone absent cool, attractive people to abrasion his company s clothes. It wasn t until backward 2013 afore the aggregation assuredly began to action additional sizes. A&F was additionally attacked for accepting young-looking, scantily-clad models in abounding of its catalogs and advertisements. Related: Retailers all beyond America are closing food An ex-pilot for the company-owned Gulfstream jet (since sold) said in an age bigotry accusation filed adjoin the aggregation a few years ago that Jeffries had an aircraft chiral that listed dress requirements for macho models alive on the plane. But alike admitting A&F has been alteration its angel beneath Martinez, consumers aren t absorption aback to the stores. The company s all-embracing sales accept now collapsed for 14 abode in a row. Martinez said in the balance absolution that lower cartage at the its flagship food were belief on A&F s results. He added that anemic sales at food in accepted day-tripper locations in the U.S. are additionally affliction the company. Economic ambiguity in Europe and Asia and a stronger U.S. dollar accept fabricated adopted travelers beneath accommodating to appear to the U.S. to shop. Related: About 44,000 retail workers accept been laid off in 2016 So can A&F about-face things around? Or will investors alpha anxious for the canicule of Jeffries again? Sex did advertise at the aggregation afterwards all … for a time at least. Martinez apprenticed investors to abide patient. We are absorption on the appropriate priorities and we apprehend to see absorption in our business as we acquaint new artefact and advance in business to drive acquaintance and appliance for our brands, he said, while abacus that it is a arduous environment. Wall Street is still agnostic though. Cowen & Co. analyst Oliver Chen is demography a wait-and-see approach. He wrote in a address Tuesday morning that changes will booty time as the aggregation needs to accomplish renewed acquaintance and traffic. FBR & Co. analyst Susan Anderson acclaimed that it was additionally adverse to see that sales were bottomward in both the U.S. and the company s all-embracing stores. So the company s problems may run added than a abatement in day-tripper shoppers in America. Related: Why Americans aren t arcade till they bead Analysts do assume to acknowledge the actuality that Martinez has bass things bottomward at both the A&F and Hollister stores. But the aggregation may now wind up actuality aloof a little too apparent vanilla. There s annihilation to accomplish it angle out. A&F still has abundant assignment afore its brands are adequate to abounding health, wrote Neil Saunders, CEO of retail analysis close Conlumino, in a address Tuesday. The brands still charge a stronger faculty of character and focus in what charcoal a actual awash and aggressive marketplace, Saunders added. Don t apprehend A&F to accompany aback its arguable accouterment anytime soon. But the aggregation acutely needs to do article to argue adolescent consumers that A&F and Hollister accoutrement can be air-conditioned already more. (New York) First appear August 30, 2016: 11:15 AM ET